Ghana–Nigeria Social Media Buzz: Content Creator Kolu Questions Exclusion After E-Money Gifts Cars to Carter Efe and Peller!
Reported by Mustapha Labake Omowumi (Journalist) | Sele Media Africa
A fresh wave of online debate has emerged after content creator Kolu publicly questioned why he was not included in a high-profile meeting that resulted in luxury car gifts for fellow creators Carter Efe and Peller.
In a viral clip circulating across social platforms, Kolu expressed frustration, alleging that he was not invited to meet Nigerian businessman and philanthropist E-Money, who reportedly gifted brand-new vehicles to Carter Efe and Peller.
“Why didn’t you take me to meet that man? They bought a motor for Peller and Carter but didn’t buy one for me,” Kolu was heard saying in the widely shared video.
The Backstory
The development follows reports and social media posts indicating that E-Money, known for his flamboyant philanthropy and support for entertainers, presented new cars to Carter Efe and Peller. The gesture quickly gained traction online, drawing praise from fans who commended the businessman’s generosity.
E-Money, a prominent figure in Nigeria’s entertainment and business circles, has frequently made headlines for high-value gifts to artists and content creators. Carter Efe, known for blending comedy with music, rose to wider recognition with his viral hit “Machala,” while Peller has built a strong following through live-stream content and influencer collaborations.
Social Media Reactions
Kolu’s remarks have since ignited conversations about friendship, loyalty, and access within the fast-growing African digital content ecosystem. While some users interpreted his comments as light-hearted banter, others viewed them as a serious expression of disappointment.
Neither Carter Efe nor E-Money had issued formal public responses to Kolu’s comments at the time of reporting. The circumstances surrounding the car gifts including whether they were tied to specific collaborations or personal relationships – remain based primarily on social media disclosures.
Africa’s Expanding Creator Economy
The incident underscores the rising influence of Africa’s digital creator economy, where brand partnerships, influencer marketing, and celebrity philanthropy increasingly shape public narratives. As social media blurs the lines between personal relationships and public spectacle, private grievances can quickly become viral talking points.
Industry observers note that high-profile gifting within entertainment circles often reflects longstanding personal affiliations rather than structured sponsorship deals. However, public reactions reveal the growing expectations around inclusion and visibility in Africa’s competitive content creation space.
Sources: Pulse Nigeria; Linda Ikeji Blog; Instablog9ja; TheCable Lifestyle
Mustapha Labake Omowumi is a journalist from Ibadan, Oyo State, and a graduate of the Nigeria Certificate in Education (NCE) in Economics and Mathematics. He demonstrates a strong commitment to professional journalism, with a keen interest in writing and storytelling, guided by principles of self-discipline, accuracy, and trustworthiness.
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